Instagram alliances with Swiggy, Zomato for food orders

Recently Instagram collaborated with Swiggy and Zomato to help small businesses survive the pandemic. With these alliances, the business has got the advantage of sharing Instagram’s food order sticker on the stories. Now the users can place orders by tapping the sticker and going to Swiggy and Zomato websites.

Instagram created the sticker for ordering food on Swiggy and Zomato’s website. This will help the customers to link to Swiggy and Zomato for ordering food. The sticker also has the permission of sharing with the followers.

“We want to do our part in helping small businesses stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry, in particular, we’re rolling out the food order sticker. This will aid in order discovery and spur engagement. And we’re glad to have partnered with Swiggy and Zomato for the same,” said Nitin Chopra, industry head, e-commerce and retail, Facebook India.

“Supporting the small business ecosystem, especially the restaurant business, which is severely affected, is a huge priority for us. As physical distancing continues and businesses innovate with online models, features like the food order sticker from Instagram will aid engagement between customers and their favorite food businesses, and ideally have a positive impact on increasing online food delivery order volumes,” said Srivats TS, vice president – marketing, Swiggy.

“ Zomato focuses on the overall development of the food delivery sector. Also, it works with restaurants to design different growth models. Instagram’s food order sticker will not just help restaurants introduce themselves to more customers, improve their engagement but also add a new growth avenue for their businesses,” said Sandeep Anand, chief marketing officer – growth marketing, Zomato.

Steps to order food via Instagram

To order the food through Instagram, follow the following steps:
1. Create an Instagram account on either iOS or Android mobiles.
2. Add your Swiggy or Zomato’s link to the Instagram Stories and share the link on your profile.
3. Finally, you can order the food by clicking on ‘Order Food’button which appears on your Instagram Stories.

For a detailed procedure, click

Anjali Garg
I am currently pursuing in Computer Science. I like writing in my free time. I hope i am able to help out readers with my posts.

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